Description
Competing on Analytics: The New Science of Winning examines how organizations can use sophisticated data analysis to improve performance and gain a sustainable competitive advantage. Thomas H. Davenport and Jeanne G. Harris explain how companies can build an analytics-driven approach by integrating data, analytical methods, technology, and organizational capabilities into their business strategies. The book explores how leading organizations apply analytics to areas such as customer management, supply chains, pricing, operations, and risk, while also examining the organizational practices required to develop analytical capabilities. Through examples of companies that have made analytics central to their strategies, the book demonstrates how effective use of data and analytical insight can influence business decisions and competitive performance.
