Description
Global Business examines how firms operate and compete in an increasingly interconnected international environment. Mike W. Peng explores the institutional, economic, cultural, and strategic factors that shape business activity across national borders, including differences in political and legal systems, economic conditions, and market environments. The book considers how firms develop international strategies, enter foreign markets, manage global operations, and respond to competition and institutional differences. It also addresses topics such as international trade and investment, foreign market entry, global strategy, and the management of multinational enterprises. By connecting international business concepts with strategic analysis and real-world examples, the book provides a comprehensive foundation for students studying global business and international management.
