Description
The Digital Transformation Playbook: Rethink Your Business for the Digital Age examines how digital technologies are reshaping the fundamental principles of business strategy. David L. Rogers identifies five strategic domains affected by digital transformation—customers, competition, data, innovation, and value—and explains how organizations can rethink established approaches within each area. The book considers how businesses can respond to changing customer expectations, new forms of competition, the growing strategic importance of data, faster approaches to innovation, and evolving business models. Combining strategic frameworks with practical examples, it provides a useful guide for managers, students, and business professionals seeking to understand and navigate digital transformation.
