Description
Leading Digital: Turning Technology into Business Transformation examines how organizations can use digital technologies to transform business processes, customer experiences, and organizational capabilities. The book focuses on the leadership and strategic decisions required to integrate digital technologies into established businesses, emphasizing the importance of developing a clear digital vision, building strong digital capabilities, and coordinating organizational change. It presents a framework for understanding digital transformation through the interaction of technological capabilities and effective organizational leadership, supported by examples of companies that have pursued digital transformation. The book provides a practical perspective for students, managers, and business professionals studying digital strategy, technology management, and organizational transformation.
