Description
Contemporary Strategy Analysis examines the concepts and analytical tools used to understand how organizations develop and sustain competitive advantage. The book explores the relationship between a firm’s goals, resources, capabilities, industry environment, and strategic choices, covering areas such as industry and competitor analysis, resource and capability assessment, business strategy, vertical integration, diversification, and global strategy. It also considers how firms create and capture value and how strategies are implemented in changing competitive environments. Combining established strategic frameworks with practical examples and case studies, the book provides a focused foundation for students and professionals studying strategic management and business strategy.
