Description
Strategic Management: An Integrated Approach: Theory and Cases examines the principles and processes involved in developing and implementing strategy within organizations. The book explores how firms analyze their external competitive environment and internal capabilities to identify opportunities, manage threats, and build sustainable competitive advantage. It addresses key strategic issues including business-level and corporate-level strategy, competitive positioning, diversification, organizational structure, leadership, and strategy implementation. Through the integration of theoretical frameworks with business cases, the book helps readers apply strategic management concepts to real organizational challenges and evaluate the decisions that shape long-term performance.
