Description
Multimodality: A Social Semiotic Approach to Contemporary Communication examines how meaning is created through the interaction of different modes of communication, including language, images, sound, gesture, layout, and other forms of representation. Drawing on social semiotics, Gunther Kress develops a framework for understanding how these modes function individually and in combination within contemporary communication. The book considers how changes in media, technology, and social practices have transformed the ways people represent and interpret meaning, while illustrating multimodal communication through examples from everyday life. It provides a valuable theoretical foundation for students and researchers in applied linguistics, communication studies, education, media studies, and semiotics.
