Description
Business Research: A Practical Approach provides a practical introduction to the concepts, methods, and techniques of business research. Designed for undergraduate and postgraduate business students, the book guides readers through the complete research process, from identifying research problems and reviewing the literature to selecting appropriate research designs, collecting and analyzing data, and presenting research findings. It covers both qualitative and quantitative research methods, sampling techniques, questionnaire design, data interpretation, and research ethics, while emphasizing the practical application of research in business and management. Through clear explanations, real-world examples, and hands-on exercises, the text equips readers with the skills needed to conduct systematic, reliable, and evidence-based research.
